What the market needs first is string innovation in VR and AR glasses. They need to become smaller, mobile and easier to use. For decades now the term Augmented Reality (AR) has been used to describe the technology that allows it users to see and interact with...
When it comes to product presentation, a new era has begun. If you want to present your products effectively and entertainingly, Virtual Reality is a must. No matter if it’s clothes, cars, bricks or construction machines. Or cement mills, for example. Pfeiffer builds...
