The virtual IBM Think Pop-up – IBM selects ZREALITY technology to launch a hybrid event platform in 3D and Virtual Reality

Sep 23, 2020

Welcome to the IBM Think Pop-up at Pariser Platz in Berlin! From the outside, the modern cube is designed to be transparent and light; inside, visitors can expect modern rooms with seating, decoration and even plants. You get the feeling right away: This is where you would like to stay a little longer. Upon arrival, visitors receive initial information at the help or media desk, while interactive displays in various activation zones provide more in-depth information on exciting technology topics. In addition, events are also held here, most recently the IBM Cloud Summit on September 23, where IT decision-makers, IT architects and developers can attend lectures, discuss live with experts and go directly into the application in demo sessions.

But isn’t that a bit difficult at the moment: events on site during COVID-19? Well, the IBM pop-up is very realistic down to the last detail – but it is a virtual experience, just like the Cloud Summit taking place there. From the comfort of your home office, you can “stroll” through the various rooms, look at the information you are particularly interested in, meet experts for a chat or participate in events. The virtual IBM THINK Pop-up is the “digital twin” of the real IBM THINK Pop-up, which will be on tour through various cities next year to pick up business decision-makers, tech professionals and all those interested right where they are – literally.

“We are immensely pleased to be a part of this worldwide unique solution,” says Michael Neidhoefer, CEO of ZREALITY. “In the end, our Sphere platform technology convinced IBM. Multi-channel 3D, VR and AR, easy content management in 3D worlds and a variety of integration possibilities of our software into existing IBM solutions made the Virtual Think Pop-up possible in record time”.

More information about this unique product is available directly from IBM:

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