Technology Leader in the Spatial Web.



Grow your business in
new realities.

 In the future humans will work, communicate and interact in the “Spatial Web” and 3D content will become a natural way of experiencing products. Today there are still millions of products to visualize in 3D in high quality. ZREALITY has invented the world’s first multi-channel content management platform ‘Sphere’ for the Spatial Web. With Sphere businesses can present products in superior 3D quality on the Web, in Mobile and VR/AR applications. Sphere is a Cloud platform and as easy to use as WordPress. It allows the creation and publishing of 3D apps with dynamic content and real time data to any device – without the need for programming skills. Sphere helps marketing and sales professionals to sell more and Customer Service Teams to be more efficient. Founded in 2015 ZREALITY is serving more than 50 global brands such as BASF, HyperloopTT and ZDF and has offices in Kaiserslautern/Germany, Luxembourg and New York.

ZREALITY helps companies to stay in virtual contact with their customers

In times of the Corona crisis, it becomes increasingly difficult for companies to stay in touch with their customers. All trade fairs have been cancelled and conventional ways of selling products to customers will fail for the foreseeable future. In these times it is...

ZREALITY wins European Publishing Award in the category Tools!

"We are very happy about this award," says Michael Neidhöfer, CEO of ZREALITY. "This is a confirmation that publishers and media companies see the Spatial Internet as an important new media channel of the future! More facts about the award can be found here. "Harper's...

SohoMuse, The First of Its Kind Invitation-Only Social Network For Creative Professionals Launches in L.A. With High Profile Event and powered by ZREALITY

Event Includes Debut of Virtual 3D Film Screening Room. Preview of Documentary “2 B Me” and Appearances By Gigi Gorgeous and Markus Molinari.   Los Angeles – SohoMuse, the first of its kind invitation-only social network for creative professionals, is launching...

ZREALITY and HyperloopTT present Augmented Reality Mobile Application visualizing the first Full-scale Hyperloop system

The high-tech Mixed-Reality (XR) company, ZREALITY announces the partnership with Hyperloop Transportation Technologies (HyperloopTT), a Los Angeles based Hyperloop company, to launch a mobile Augmented Reality (AR) app visualizing the full-scale HyperloopTT system....

Startup World Cup 2020: Zreality selected for the Luxembourg’s quarter-final

Luxembourg, 21 January 2020 – Following a rigorous selection process, ten startups have now been unveiled for the Luxembourg’s Regional Final of the Startup World Cup. These startups coming from Luxembourg and the Greater Region have been invited to compete on...

ZREALITY and BASF – Innovation projects in Augmented Reality within reach

5-HT: What does ZReality do? Dietrich: As a startup, we developed an application where you can easily add AR content via our platform, i.e. you can upload content such as photos, videos or 3-D models yourself, merge them with a tracker in our platform and can build a...

How Virtual Reality revolutionizes model and tool making!

The innovative group of companies team Zimmermann, a specialist for model and tool making from Kaiserslautern, relies on VR as a new technology in cooperation with the leading XR-startup ZREALITY: during the GIFA in Düsseldorf at the end of June the team presented...

Open and ZREALITY announce strategic partnership that combines high-impact content for internal communication with the latest mixed reality technology

Combining ZREALITY’s cross reality (XR) solutions with Open’s expertise in internal communication (IC), the partnership makes the immersive and transformational communication channel available, accessible and implementable to a wider range of organisations. Open ApS,...

What can VR do as a channel for internal communications – and why you should consider introducing it into your organization

Register here for the webinar where Andreas Ringsted and Michael Neidhöfer discuss the opportunities that VR represents to internal communication. Introduction: New technologies are making their way into our private and work lives. Virtual reality (VR) is no longer...

Take a look into the future of Pfaff Quartier in Kaiserslautern

The PFAFF-Areal Entwicklungsgesellschaft mbH Kaiserslautern (PEG) and the high-tech XR startup ZREALITY are jointly going disruptive ways in the marketing of real estate projects. The aim of the project is to market space on the well-known Pfaff site in...

Meet the Management Team!

Serial Entrepreneur in XR and Mobile. Key-Note Speaker, Digital Transformation Specialist and Business Angel. Co-Founder of ZREALITY.  Founder and CEO of Netbiscuits GmbH – The Worlds’s Leading Mobile Application Platform.

Michael Neidhoefer


Economist with focus on Sales, Marketing and Cross Reality (XR), broad experience in digital transformation and change processes, former Head of Sales at DDG – Digital Devotion Group.

Jan Knieriemen


Technology expert with a focus on agile software development, cloud computing and software architectures. Extensive experience in the management of development for various software companies (i.e. Netbiscuits, Empolis), as well as in consulting and research (Fraunhofer IESE).

Torsten Lenhart


Co-Founder of ZREALITY. One of the pioneers for Virtual Reality in Germany. Founder of Chair for Virtual Design in Germany. Member of Art Director Club.

Prof. Matthias Pfaff


Read our latest Case Studies!

Learn how leading brands leverage the power of 3D, AR and VR to drive more sales or become more efficient.

ZREALITY in the Press

Auch in Amerika Fuß fassen


ZREALITY gewinnt Weconomy Award


Corporates habt mehr Mut


Mit virtuellem Showroom Produkte global vermarkten

Virtual Reality Magazin

Marken Leben einhauchen

Letzeburg Journal

ZReality – Realitäten als Geschäftsmodell


ZREALITY – Willkommen in der neuen Welt


Space-Cowboy: Neuer Job in der Industrie

Deutsche Welle

Sphere Platform Success

ZREALITY Sphere is the leading platform for 3D product visualization.


Apps Created

Million Product Views p. month

Your Career @ ZREALITY

Are you fascinated by Virtual and Augmented Reality? You like to work in an agile environment of a startup, where your contribution really matters each day?

Then enter a new job reality with us and help us build exciting projects!

Simply send us an e-mail with your application, which should include your CV, to jobs@zreality.com.

Reach Us

If you have sales, support or technical inquiries, pls. feel free to get in touch with us!


+49 631 343 596 80


Office Kaiserslautern, Germany