How Apple’s entry into virtual reality could change the market

On Monday, June 5, 2023, Apple’s long-awaited VR headset will most likely be unveiled to the developer community at WWDC 2023.

Innovation giant Apple will then very likely announce its first virtual reality (VR) headset, marking its entry into the burgeoning VR industry. Apple’s foray into this space has the potential to dramatically change the virtual reality landscape and impact various aspects of the market, from competition and accessibility to technology and content creation.

Revolutionizing competition

Apple’s entry into the VR market is likely to shake up the competitive landscape and challenge incumbents like Oculus, HTC, and Sony. These companies have long dominated the VR market, but Apple’s entry, backed by its robust ecosystem of devices and services, may change the balance of power. Given the company’s reputation for delivering user-friendly, high-quality products with elegant design aesthetics, competitors may have to step up to keep their customer base.

Acceleration of mass acceptance

Apple has always managed to make cutting-edge technology accessible to the masses in the past, as the iPod, iPhone and iPad show. Its VR headset could do the same for virtual reality, a technology often considered niche and limited to gaming. By providing an intuitive user interface, extensive technical support, and a wide range of applications, Apple has the potential to drive mass adoption of VR technology to expand the market.

Faster technological progress

Apple is known for its commitment to technological innovation. Its entry into the VR market will likely drive advancements in VR technology, including improvements in resolution, latency, field of view, and user interactivity. Since the company places great emphasis on privacy, security features in VR could also be improved, which is an important concern in the digital age.

Promotion of content creation

An important aspect of Apple’s strategy is the emphasis on content. With the launch of the VR headset, we can expect to see a surge in VR content development, both from Apple’s own team and third-party developers. This increase in content will increase the variety and quality of VR experiences and make the technology more appealing to different segments of the population.

Improved integration and interoperability

Given Apple’s extensive ecosystem of products and services, we can expect seamless integration between the VR headset and other Apple devices. This interoperability can improve the user experience, provide more value to Apple users, and potentially attract more customers to the Apple ecosystem.

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What is already known today

According to online magazine Mixed, Apple is planning to launch its first virtual or augmented reality headset at a price of around US$3,000 with a wide range of software to explore different usage scenarios. Initially, the company plans to offer numerous features, similar to the launch of the Apple Watch, and then focus on the most popular features.

At launch, Apple would make the headset compatible with popular iPad apps that will be usable in mixed reality. Additionally, a wellness app, a sports content portal, a variety of games, and the ability to use the headset as an external monitor for a Mac would be offered. Apple would also expand its use for virtual meetings and will introduce new features for collaborative whiteboard work.

Like other Apple products, the headset would feature a magnetic power connector. Replaceable battery packs could also be attached magnetically. After the launch, Apple would monitor user behavior and adjust the software offering accordingly.


In summary, Apple’s entry into the virtual reality market is a promising step into the future of immersive technology. The impact of this move is likely to affect the industry as a whole, disrupting competition, driving technological advancement, accelerating mass adoption, boosting VR content creation, and improving device integration. In anticipation of the launch of Apple’s VR headset, one thing is certain: the VR landscape will soon undergo a fundamental change.