Author: Michael Neidhöfer

Making Brands Come Alive in XR

Native vs. WebVR Apps – Advantages and disadvantages in use for the Enterprise

Native VR apps are mostly developed with gaming engines like Unity for platforms like Oculus and HTC. This ensures that all interfaces to hardware function uniformly and that the device’s resources are used optimally. A WebVR App is basically nothing else than a specially programmed HTML5 website with OpenGL, which recognizes the device and displays…
Read more

Control cabinet training without power failure in Virtual Reality

When it comes to training employees, most people think of classrooms with computers or boring e-learning questionnaires. Virtual reality is changing this in companies. For Pfalzwerke Netz AG, the high-tech start-up ZREALITY has developed a training solution for training at medium-voltage switchgear, thus opening up undreamt-of opportunities for the company in the training of employees.…
Read more

Choose terrace slabs without having to go to the DIY store

Presenting concrete products is a great challenge for manufacturers and the trade. Manufacturers offer the end customer a large variety of variants which are difficult to present in exhibitions. Therefore, Lithon+, market leader in concrete products, has developed the world’s first Virtual Reality concrete product configurator with the XR High-Tech-Startup Zreality GmbH. Read the full…
Read more

How to calculate ROI for your Virtual Reality applications in Marketing

Many decision makers in Enterprises are still uncertain, if they should invest in Virtual Reality and how fast the investment will pay off. This article will outline a simple calculation any business owner or marketing stakeholder can use to calculate success and ROI of VR applications. First you need to identify the target group you…
Read more

Top 5 things to consider to use Virtual and Augmented Reality in Marketing

We talk everyday with businesses who are fascinated by the possibilities of Virtual and Augmented Reality (VR/AR) in Marketing. Here are some of the biggest takeaways and some guidance on what to consider when using VR best for your own marketing strategy: #1 VR (and AR) is here to stay and no short term trend…
Read more

Our Top 5 WebVR Sites

Dear all, today we would like to give you our pick of some of the best WebVR experiences available, which are not just 360 degree videos tours. #1 ZDF Digitale Kunsthalle This project is one of the most sopisticated WebVR experience we experienced to date. You can visit a musum in WebVR which showcases 3…
Read more

Effects of Augmented Reality on Social Interactions

What the market needs first is string innovation in VR and AR glasses. They need to become smaller, mobile and easier to use. For decades now the term Augmented Reality (AR) has been used to describe the technology that allows it users to see and interact with computer generated content superimposed on a real world…
Read more

Meet us on industry leading conferences in May and June

European Communication Summit May 23+34 in Berlin Visit our booth or be inspired by the keynote of our CEO Michael Neidhoefer: Another kind of storytelling: exploring the potential of VR and AR as communication channels Virtual, Augmented and Mixed Reality Headset Sales are steadily increasing and brands need to start preparing for an Internet which…
Read more

Digitale Kunsthalle – Visiting exhibitions without having to go to the museum?

ZREALITY is proud to have co-developed a unique offering for ZDFkultur: the “Digitale Kunsthalle”, which will feature a variety of temporary special exhibitions, including: a. with exhibits by Cranach or Thomas Mann. With the help of our globally unique technology, the VR content management system Sphere, we bring art into a new dimension and make…
Read more

mixed-reality

Virtual problem solving – mixed reality in industry

With the support of mixed reality and virtual reality technologies, employees and robots can work together across locations. Together, tasks can already be solved flexibly and in real time. Virtual reality is also becoming increasingly important in industry. Objects are represented in a three-dimensional virtual representation. Users can interact with a robot or employees there.…
Read more