The XR Blog

Making Brands Come Alive in XR

Startup World Cup 2020: Zreality selected for the Luxembourg’s quarter-final

Luxembourg, 21 January 2020 – Following a rigorous selection process, ten startups have now been unveiled for the Luxembourg’s Regional Final of the Startup World Cup. These startups coming from Luxembourg and the Greater Region have been invited to compete on February 6th. Later, in a second phase, the winner will represent the country of…
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ZREALITY and BASF – Innovation projects in Augmented Reality within reach

Interview with Adrian Dietrich ZReality and Benedikt Wagner BASF – When the right partners meet and the requirements are clearly defined, innovative projects can be implemented quickly. The teams from BASF and ZReality proved this and built a virtual showroom within a few weeks to make current innovation projects exciting and tangible for BASF employees.…
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How Virtual Reality revolutionizes model and tool making!

team Zimmermann, a specialist for model and tool making from the Kaiserslautern, Germany has chose ZREALITY’s Sphere platform to present tools in its new virtual showroom. Read the full case study here.

Open and ZREALITY announce strategic partnership that combines high-impact content for internal communication with the latest mixed reality technology

Combining ZREALITY’s cross reality (XR) solutions with Open’s expertise in internal communication (IC), the partnership makes the immersive and transformational communication channel available, accessible and implementable to a wider range of organisations. Open ApS, the internal communications agency, delivering strategic advisory and creative execution to a diverse range of clients, from locations in Copenhagen and…
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What can VR do as a channel for internal communications – and why you should consider introducing it into your organization

Register here for the webinar where Andreas Ringsted and Michael Neidhöfer discuss the opportunities that VR represents to internal communication. Introduction: New technologies are making their way into our private and work lives. Virtual reality (VR) is no longer the realm of gamers and technology geeks alone. Instead, we see more and more marketing, communication,…
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Take a look into the future of Pfaff Quartier in Kaiserslautern

Starting signal for a new 3D model at ExpoReal in Munich! The City of Kaiserslautern and PFAFF-Areal Entwicklungsgesellschaft mbH Kaiserslautern (PEG), together with the local high-tech XR startup ZREALITY, are breaking new ground in the marketing of real estate projects. Internet users can now experience the future Pfaff quarter on screen or with VR glasses…
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Getting a foothold in America too

The Rheinpfalz conducted an interview with the team of ZREALITY on their future plans. Read the full article here.

Promoting employee health with Virtual Reality

The high-tech start-up Zreality GmbH, Barmer Health Insurance and Schäffler AG have developed a virtual health room. The companies are the first in Germany to open up Virtual Reality as a new information medium for employees on the subject of health. Read the full case study here.

ZREALITY wins Weconomy Award!

WECONOMY brings together start-ups and established companies. Under the chairmanship of Professor Dr. Burkhard Schwenker of Roland Berger, the winners of the WECONOMY start-up competition are selected each year. WECONOMY has supported more than 100 start-ups since 2007. ZREALITY was selected as the winner from 100 applicants and can now look forward to an exchange…
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Experience a combined heat and power unit in Virtual Reality

ZREALITY GmbH from Kaiserslautern has developed a virtual tour of a new block-type thermal power station (CHP) in Ramstein in Rhineland-Palatinate for Pfalzwerke Aktiengesellschaft. The tour was realized with high-resolution 360-degree images and can easily be presented anywhere with mobile data glasses (OculusGo). Read the full case study here.