Category: Market News

Making Brands Come Alive in XR

Effects of Augmented Reality on Social Interactions

What the market needs first is string innovation in VR and AR glasses. They need to become smaller, mobile and easier to use. For decades now the term Augmented Reality (AR) has been used to describe the technology that allows it users to see and interact with computer generated content superimposed on a real world…
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ZREALITY in the magazine “Digital Commerce”

We are pleased to be part of this year’s Digital Commerce with a contribution to our Sphere platform. We and 49 other interesting startups were selected from all applicants. Digital Commerce – The highest-circulation magazine for the digitalization of retail “The magazine “Digital Commerce” is the successful cooperation between the leading retail magazine “Der Handel”…
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ZREALITY on a visit to the fair

Artificial intelligence (AI) and learning systems will penetrate all areas of everyday life and grow in development and application. Rhineland-Palatinate can help shape this development and drive this change: The potential in the country is great! Last weekend we from ZREALITY were at the future fair for medium-sized businesses and start-ups (ZIRP – Zukunftsinitiative Rheinland-Pfalz)…
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Virtual problem solving – mixed reality in industry

With the support of mixed reality and virtual reality technologies, employees and robots can work together across locations. Together, tasks can already be solved flexibly and in real time. Virtual reality is also becoming increasingly important in industry. Objects are represented in a three-dimensional virtual representation. Users can interact with a robot or employees there.…
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RPR expands its VR services

RPR has expanded its digital offering: The group of companies from Ludwigshafen, to which the radio stations RPR1. and bigFM belong, now offers together with us a sales and marketing tool with which medium-sized companies can create, manage and make VR content accessible to others. Our Zreality Sphere platform generates VR content from conventional files:…
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FOR THE FIRST TIME, CUSTOMERS EXPERIENCE A COMPLETELY NEW SHOPPING EXPERIENCE BY USE OF VIRTUAL REALITY The large e-commerce platform Alibaba is now a pioneer in VR technology. It will introduce a new payment system (VR Pay), which works by means of face recognition. HOWEVER, THIS IS ONLY ONE POSSIBILITY OF VIRTUAL REALITY SHOPPING. Customers…
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AR tourism – sightseeing redefined

SIGHTSEEING REDEFINED – WITH THE AUGMENTED REALITY APP FOR THE CITY OF LUXEMBOURG The City of Luxembourg is digitally gearing up and launches a new app today. The AR app “VdL-AR” was developed by ZREALITY and offers a completely new AR-Sightseeing experience, allowing a visitor with smartphone to revive historical sites and buildings. For this…
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