Making Brands Come Alive in XR

Our Vision

Making Brands come alive in XR

Our Mission is provide the world’s best XR Marketing Platform for businesses to present their products in Virtual and Augmented Reality.

ZREALITY has invented the world’s first Content Management Platform to make brands come alive in Cross-Reality (XR). Sphere is like “Wordpress”, but for XR apps and allows Marketing Professionals to create immersive XR product presentations, which work on any device such as Smartphones, Tablets, PC, Mac and VR Glasses via WebXR technology. Sphere drastically reduces the time to go to market  from months to hours. ZREALITY currently serves more than 30 global brand customers such as BASF, Hilti, General Dynamics, BARMER and ZDF. ZREALITY was founded in 2015 and has offices in Kaiserslautern and Luxembourg.

Our Happy Clients

We create hyperscaling XR solutions for leading brands.

Our latest customer cases studies

Our Partners

We are proud partners of the following companies.

The Management Team

Virtual Reality enthusiasts with +50 years of combined experience in the Software Business.

Michael Neidhoefer


Serial Entrepreneur in XR, AI and Mobile. Co-Founder of ZREALITY.  Founding Partner of DDG – Digital Devotion Group, Founder and CEO of Netbiscuits GmbH – The Worlds’s Leading Mobile Application Platform.

Jan Knieriemen


Economist with focus on Sales, Marketing and Cross Reality (XR), broad experience in digital transformation and change processes, former Head of Sales at DDG – Digital Devotion Group.

Torsten Lenhart


Technology expert with a focus on agile software development, cloud computing and software architectures. Extensive experience in the management of development for various software companies (i.e. Netbiscuits, Empolis), as well as in consulting and research (Fraunhofer IESE).

Prof. Matthias Pfaff


Co-Founder of ZREALITY. One of the pioneers for Virtual Reality in Germany. Founder of Chair for Virtual Design in Germany. Member of Art Director Club.

Latest News

The latest and greatest on ZREALITY.

Take a look into the future of Pfaff Quartier in Kaiserslautern

Starting signal for a new 3D model at ExpoReal in Munich! The City of Kaiserslautern and PFAFF-Areal Entwicklungsgesellschaft mbH Kaiserslautern (PEG), together with the local high-tech XR startup ZREALITY, are[…]

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Getting a foothold in America too

The Rheinpfalz conducted an interview with the team of ZREALITY on their future plans. Read the full article here.

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Promoting employee health with Virtual Reality

The high-tech start-up Zreality GmbH, Barmer Health Insurance and Schäffler AG have developed a virtual health room. The companies are the first in Germany to open up Virtual Reality as[…]

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ZREALITY in the press

Your Career at ZREALITY

Are you fascinated by Virtual and Augmented Reality? You like to work in an agile environment of a startup, where your contribution really matters each day?

Then enter a new job reality with us and help us build exciting projects!

Simply send us an e-mail with your application, which should include your CV at: