Sphere Platform

Making Brands Come Alive in XR

Start your XR marketing project today

Introducing ZREALITY Sphere 2.0

Sphere is the most complete marketing platform for XR. Imagine you could build a VR and AR app as simple as building a website with ‘WordPress”. With Sphere you create, publish and analyze your 3D content in Augmented and Virtual Reality seamlessly and easily.


Build responsive Augmented and Virtual Reality Apps with drag & drop and no coding.


Deliver your 3D content to all devices and platforms with WebXR.


Measure success of your XR marketing campaigns using Google Analytics.

One platform to generate your VR and AR apps

ZREALITY Sphere allows you to repurpose your 3D content to create VR Apps and AR apps without coding. Sphere optimized your 3D files automatically to work on any device and platform.

Experience WebXR live


Content Management for Augmented and Virtual Reality

Sphere gives you the capability of Dynamic Content. Dynamic Contents are text, audio, photos, videos, company logos, feeds, web pages and 3D objects that can be exchanged via the Cloud during runtime of the XR App. With Dynamic Content, you also save extra time: Instead of weeks of iterations, changes can be made at the push of a button without the app having to be redistributed to the thousands of users.

Your content available on all XR devices and platforms!

ZREALITY Sphere creates apps fully automatically for all XR devices from Smartphone/Cardboard, PC/Mac to Stationary and Mobile VR Headsets.

Samsung Gear VR, Google Daydream
HTC Vive/Pro/Focus
Windows Mixed Reality Devices
Microsoft Hololens /Hololens 2
Oculus Rift/S

Track success of your XR apps with Google Analytics

Measuring success for your Virtual and Augmented Reality apps becomes easier than ever before. As each Sphere web app becomes part of your website, you can simple track user accessing it with Google Analytics. The only thing you need to to is to integrate the Google tracking mechanism into the ZREALITY Sphere application code.

Streamline your XR marketing process

The Sphere Platform drives efficiency going to market with XR
 applications and reduces a process tradionally taking months to a few hours!

All Platform Features

ZREALITY Sphere provides all features which are crucial to market your products in Virtual and Augmented Reality.

Easy 3D Data Imports

Import your 3D data easily directly from your 3D authoring or CAD software into Sphere to present them in virtual rooms of your choice.  We currently support the most common formats such as OBJ, FBX und gLTF. glTF is an industry standard data format widely supported by all major 3D software and hardware vendors.

Reponsive AR/VR Apps

Sphere offers dozens of beautifully designed XR rooms templates, which you can easily customize for your company and industry. Each template can be customized with Logo, photos, videos and other contents to create your personal company presentation. The templates provide responsive navigation elements for any device.

Web Publishing

Sphere generates XR apps with a push of a button for all relevant XR platforms without coding. XR Apps are generated in our Cloud for you and can be shared as simple Web URL (http://YOURCOMPANY.zrealitysphere.com) with anybody or be integrated into your website or marketing campaign.

Asset Management

Sphere is designed to efficiently handle XR assets. 3D files, textures, images and videos are centrally stored and optimized for use in XR. The Project Center of Sphere offers an intuitive user interface to manage your projects and assets.

Dynamic Content

Sphere allows you to create XR Apps with dynamically changing contents. You can change XR assets such as text, images and video in your VR app from within Project Center.

Online Editor

In Sphere you can create XR Apps without any need of programming. Sphere offers an integrated and easy to learn Online Editor, which guides you the creation of an XR app.

WebXR Viewer

Sphere provides you wih an interactive live preview for 3D assets and XR Apps. You can view 3D assets easily from your browser or install our XR preview app in your browser. With this you can see any changes to your XR app live while you edit it.

Maximum 3D Quality

Sphere allows you to create next generation XR apps with highest graphics quality by leveraging the latest graphics engines available in the market. No matter if presenting a machine, vehicle or consumer product, Sphere will present your product realistically than ever.

Workflow Collaboration

Sphere simplifies working on XR projects in groups. Project managers can generate XR apps in minutes and send it to their customer, internal stakeholders or supporting agencies for review and feedback in minutes. 

Secure Cloud

Sphere is hosted in Germany in highly secure datacenters and is operated to highest security standards.  Our platform will scale with your busines flexibly and is designed to process large amounts of media and 3D data.

App Licensing

Sphere offers a unique feature allowing you integrate licensing into your XR Apps by connecting it to our Cloud. This allows you to activate and deactivate XR apps after delivering them to your customer in the Project Center, which is a great way of allowing you to better monetize your customer relationship.

Google Analytics

Did you ever want to track the success of your VR and AR apps? Sphere provides a Google Analytics integration which you can easily integrate in any Sphere web application you create. With this you can measure user behaviour and engagement just like you would do it for your website.

Start your XR marketing project today!