Marketing Club Event: Game Changer Technology – How AI, XR and Smart Data Change Marketing and Communication
Artificial Intelligence (AI), Cross Reality (XR) and Smart Data are the top marketing trends. However, the hype about the huge potential of technologies is only countered by a few practical examples in customer communication in Germany. Together with the Marketing Club Frankfurt and the Marketing Club Mainz-Wiesbaden we want to present the concrete business potential of best practices and successful process models. The speakers of the event are pioneers and experienced connoisseurs of the new technologies. In order to make the whole thing tangible and experienceable, various tools and applications can be tried out “live and in colour” – check it out!
We know your next 1,000 customers
Peter Gentsch has been involved with artificial intelligence since the 1990s and is regarded as one of the pioneers in Germany. He is the founder of various AI companies and holds the chair of International Business Administration at the HTW Aalen with a focus on Digital Transformation and Data Science. His bestseller “Künstliche Intelligenz für Sales, Marketing und Service” has now been published in English.
“We know your next 1,000 customers” – this is the slogan used by DATAlovers AG, the company he founded in 2015, to promote marketing and sales as technology and innovation leaders in the field of data crawling and Aritificial Intelligence. With the marketing and sales solution bearch audience cloud, the young company uses artificial intelligence to greatly simplify customer selection and addressing in the B-to-B area and thus bring it to a spectacularly high level of efficiency. Well-known customers such as 1&1, Google, Messe Frankfurt, Project A and STRÖER are already successfully using this software. DATAlovers’ partners include companies such as BitKom, Creditreform, Telekom and the Institut der deutschen Wirtschaft.
Products are staged
Michael Neidhöfer is co-founder, partner and COO of the Digital Devotion Group (DDG), a group of high-tech companies focused on the digitization of companies and organizations. He has already been “Entrepreneur of the Year” three times, is one of the first true mobile Internet pioneers in Germany and has founded Netbiscuits, one of the world’s most successful mobile web app platforms. As CEO of the VR company ZREALITY (a company under the DDG umbrella), he and his colleagues develop cross-industry VR solutions. From a groundbreaking VR app for product presentations, to an app for engineering applications from an Austrian motorcycle manufacturer, to a games app for the AOK: ZREALITY has become one of the leading companies in Germany in its field. For the innovative platform Sphere, on which impressive, web-based Virtual Reality brand and product presentations (without expert knowledge) can be created in seconds, ZREALITY was awarded first prize by the Luxembourg Forum Mind & Market for its own platform.
18:30 Welcome by the Board of Directors of the Marketing Club Frankfurt
18:45 Session: AI & Smart Data
Speaker: Prof. Dr. Peter Gentsch – DATAlovers AG
19:15 Session: XR – The future of marketing with AR/VR/MR
Speaker: Michael Neidhöfer – ZREALITY GmbH
19:45 Live demos and come together
Please register until 17.01.2019 at firstname.lastname@example.org
Note: The number of participants is limited. With the registration the participant agrees with film, sound and / or picture recordings by the organizer as well as their publication.
New Rothofstrasse 13-19
Contact: Antje Lange
Phone: 0631 343959141