Projects

Pfaffquartier 3D – Marketing of real estate projects in a new dimension with Augmented and Virtual Reality

The PFAFF-Areal Entwicklungsgesellschaft mbH Kaiserslautern (PEG) and the high-tech XR startup ZREALITY are jointly going disruptive ways in the marketing of real estate projects. The aim of the project is to market space on the well-known Pfaff site in Kaiserslautern, which formerly housed the Pfaff sewing machine factory. The worldwide unique solution allows potential investors…
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Promoting employee health with Virtual Reality

The high-tech start-up ZREALITY GmbH, Barmer Health Insurance and Schäffler AG have developed a virtual health room. The companies are the first in Germany to open up Virtual Reality as a new information medium for employees on the subject of health. Together with the health insurance company Barmer, the company from Herzogenaurach looked for a…
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Experience a combined heat and power unit in Virtual Reality

ZREALITY GmbH from Kaiserslautern has developed a virtual tour of a new block-type thermal power station (CHP) in Ramstein in Rhineland-Palatinate for Pfalzwerke Aktiengesellschaft. The tour was realized with high-resolution 360-degree images and can easily be presented anywhere with mobile data glasses (OculusGo). One often wonders what happens on a new construction site. This was…
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Control cabinet training without power failure in Virtual Reality

When it comes to training employees, most people think of classrooms with computers or boring e-learning questionnaires. Virtual reality is changing this in companies. For Pfalzwerke Netz AG, the high-tech start-up ZREALITY has developed a training solution for training at medium-voltage switchgear, thus opening up undreamt-of opportunities for the company in the training of employees.…
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Fleckenstein Castle revived in AR

New Augmented Reality application guides visitors through 16th century castle. The castle Fleckenstein in the Alsatian Lembach has been rebuilt by the company ZREALITY from Kaiserslautern – at least virtually. From Easter onwards, visitors to the facility can download a free application and then revive the castle with their own smartphone. At seven selected points,…
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Choose terrace slabs without having to go to the DIY store

Presenting concrete products is a great challenge for manufacturers and the trade. Manufacturers offer the end customer a large variety of variants which are difficult to present in exhibitions. Therefore, Lithon+, market leader in concrete products, has developed the world’s first Virtual Reality concrete product configurator with the XR (Lithon Playground) High-Tech-Startup Zreality GmbH. Everyone…
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Products must be tangible, that’s the future – Gebrüder Pfeiffer Virtual Reality Experience

When it comes to product presentation, a new era has begun. If you want to present your products effectively and entertainingly, Virtual Reality is a must. No matter if it’s clothes, cars, bricks or construction machines. Or cement mills, for example. Pfeiffer builds the largest cement mill in the world. At the same time, the…
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Pemat-Concrete mixer in hand luggage

To transport screws or jewellery to customers in meetings is no logistical problem. Everything usually fits in a suitcase or on an exhibition stand. The situation is completely different when it comes to companies that produce large machines or entire plants and want to present their products. Concrete mixers, for example, fit poorly in hand…
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“Products must be tangible, that’s the future.”

When it comes to product presentation, a new era has begun. If you want to present your products effectively and entertainingly, Virtual Reality is a must. Whether it’s clothes, cars, bricks, construction machinery or cement mills, for example. Pfeiffer builds the largest cement mill in the world. At the same time, the company is a…
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The only museum that is opened even at night – ZDF WebVR Museum

Known from: You don’t need a ticket, you can also visit it 24 hours non-stop and stroll through the halls and admire the masterpieces of art. The project “digital art gallery”  – a cooperation of ZDFculture with various German museums – is a world novelty and a promising model for the future, which offers an…
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