VR & AR product presentation of industrial plants

VR & AR product presentation of industrial plants

VR & AR product presentation of industrial plants

Problem

Our customer Pemat Mischtechnik GmbH is an innovative pioneer in the field of mixers, charging elevators and complete mixing plants. Unfortunately, the size and weight of the industrial systems make them difficult to transport and present adequately at trade fairs or customer presentations.
In addition, products requiring explanation are both technologically complex and difficult for customers to see or walk through. This regularly presents the sales department with challenges.

Objective

One goal of the project was the development of an Augmented Reality (AR) App, with which a mixing plant can be scaled and presented true to the original with the aid of a tablet in AR and the functional sequence of the machine can be demonstrated.
On the other hand, a VR application should be developed that represents the product range in Virtual Reality and also provides additional information in the form of images and videos. The aim is to give customers a better understanding and picture of the systems and thereby support the sales process.

Solution

After the development of the AR application, the large-area industrial plant can now be scaled down and presented on a defined area, such as a conference table or exhibition stand. The machine’s operating sequences can also be carried out live and the product advantages can thus be presented immediately. Within the VR app, the impressive product range can be presented in photorealistic quality, completely independent of location. Not only the 3D models are presented in VR, but also video material about the individual machines is available.