ZREALITY on Tour: Empolis Exchange, 12. Deutscher Marken Summit, DEMEXCO and Meet Luxembourg 2018

Making Brands Come Alive in XR

ZREALITY on Tour: Empolis Exchange, 12. Deutscher Marken Summit, DEMEXCO and Meet Luxembourg 2018

The last few days have been pretty busy …

The first event was the Empolis:Exchange Technical Summit. With the motto COMPLEX PROBLEMS. SIMPLY SOLVED. in practice-oriented lectures, tutorials and demos it was demonstrated how AI-based products can be used to implement modern applications – from chatbots to customized intelligent assistants – and digital sustainable business models quickly and easily.

Afterwards, the 12th German Brand Summit took place – an event at which around 300 decision-makers from communication and marketing came together again to talk about current trends. Under the motto “Gamechanger: Brands in the area of conflict – Smart Data, artificial intelligence, values and attitude”, experts from companies and research presented practice-proven activities. Among the speakers were also Prof. Matthias Pfaff and Prof. Dr. Peter Gentsch. Here are some impressions of Prof. Dr. Peter Gentsch’s lecture “GameChanger Technology – How KI, VR and Smart Data Change Marketing and Communication” and Prof. Matthias Pfaff’s lecture titled “The Avatar of the Future – How KI,VR and Bots Will Change Communication”.

Then a part of the ZREALITY team visited DEMEXCO to learn about new technologies and innovations and to exchange ideas with customers. The trade fair takes place annually and is the largest congress fair for the digital industry in Europe.

Last but not least we were represented with a booth and as participants of a panel discussion at the Meet Luxembourg 2018. The event is a cooperation of the MICE cluster and the national agency for tourism development, Luxembourg for Tourism. The aim of the event is to convince players in the tourism industry from all over Europe of the importance of Luxembourg as a venue.