Holograms vs. mixed reality glasses – which technology performs better in corporate use?

Especially in the world of the music business, the technology of holograms has continuously developed to create fascinating opportunities for artists and companies. One particularly exciting development is holograms, which are becoming increasingly important not only on stage, but also in marketing and corporate presentations.

Current state of technology

Holograms have made enormous progress in recent years. While they used to be seen more as futuristic special effects in films, they have now become a realistic and fascinating form of representation. Advances in holographic projection technology make it possible to create lifelike holograms of artists who can appear on stage as if they were physically present.

Case study

Artists such as Tupac Shakur and Michael Jackson have already made posthumous holographic appearances that have caused a worldwide sensation. This technology opens up new possibilities for concerts and tours by enabling artists to perform simultaneously at several venues without being physically present.

Possible applications in companies

In addition to their use in the live entertainment sector, holograms also offer a wide range of applications for companies:

  1. Marketing and promotion: Companies can use artists’ holograms to create innovative and engaging advertising campaigns. These can be used in stores, at events or even online to attract the attention of potential customers and strengthen the brand image.
  2. Product presentations and events: Holograms can be used at product launches or corporate events to allow artists or bands to perform virtually. This creates a unique and memorable experience for participants and helps to present products or services in an innovative way.
  3. Digital concerts and shows: Companies can organize digital concerts or shows in which artists perform as holograms. This makes it possible to organize events on a global scale without the need for artists or participants to travel physically, saving time and money.
  4. Interactive experiences: By combining hologram technology with virtual reality or augmented reality systems, companies can create interactive experiences where users can interact with virtual artists. This can strengthen the loyalty of the target group and lead to higher engagement.

Overall, holograms offer an exciting opportunity, especially in the music business, to cross traditional boundaries and explore new ways of interaction and presentation. With continuous advances in technology, their potential applications in companies are likely to become even more diverse and innovative in the future.

Advantages and disadvantages compared to mixed reality devices such as the Apple Vision Pro

Advantages of holograms:

  1. Real 3D experience: Holograms offer a real 3D experience as they appear physically in the room and do not require any special hardware such as glasses or headsets. This enables immersive and natural interaction without barriers.
  2. Unobstructed view: Since holograms appear in the real world, users can view them without restrictions, without their view being obstructed by glasses or headsets. This enables unrestricted use in different environments and situations.
  3. Versatile applications: Holograms can be used in a variety of applications, from live performances to marketing presentations and education. They offer a flexible and engaging way to present information and engage users.

Disadvantages of holograms:

  1. Limited interactivity: Compared to mixed reality devices such as the Apple Vision Pro, holograms often offer limited interactivity. Users may not be able to interact with or control the holograms, which may limit the application possibilities.
  2. Limited display area: Holograms are normally restricted to a certain display area and can only be viewed from a limited viewing angle. This can affect scalability and the ability to use holograms in large rooms or for a larger number of viewers.
  3. Limited mobility: Since holograms appear physically in space, they are often tied to a fixed location and cannot be easily moved or transported. This can limit their flexibility and application possibilities in different environments.

Overall, holograms offer a fascinating opportunity to present content in the real world and engage users. While they have some limitations, such as limited interactivity and mobility, they still offer a unique and immersive experience that can be of great benefit in many application areas.