Open and ZREALITY announce strategic partnership that combines high-impact content for internal communication with the latest mixed reality technology

Combining ZREALITY’s cross reality (XR) solutions with Open’s expertise in internal communication (IC), the partnership makes the immersive and transformational communication channel available, accessible and implementable to a wider range of organisations.

Open ApS, the internal communications agency, delivering strategic advisory and creative execution to a diverse range of clients, from locations in Copenhagen and Cape Town, and ZREALITY GmbH, the German creators of the world-leading Content Management System for cross-reality (XR) solutions, operating from Kaiserslautern and Luxembourg, have announced a strategic partnership that integrates the key competencies of both organisations, propelling European corporate communications onto a new age of driving organisational transformation through accelerated learning and immersive employee experiences.

“With the fast-paced and ever-changing landscape of communication, we experienc a constant stream of messages to absorb, understand and relate to. When we receive them in VR, we give our undivided attention, follow the story, see it come to life – at the same time as we personally interact with the story. we are a fully integrated part of it. This is the power of VR and the value comes from. Together with ZREALITY, we make it possible for organisations to use VR as a channel for telling stories that have a lasting impact on their employees or customers.”

Andreas Ringsted – Team Lead, Digital Advisory, Open

The marriage of the world-class strategic content creation and content management system for XR allows companies to more easily integrate the new channels into their internal communication toolbox. Some of the proven benefits include impressive statistics like:

“Operational benefits of AR and VR include increased efficiency, productivity, and safety.

82% of companies implementing AR/VR indicate that benefits exceed expectations.

Capgemini, 2019

“VR based education offers advantages in boosting learning and retention,
achieving average scores of 20% higher than other non-VR based teaching.”

Cision, 2016

It is no news that 70% of change programs fail. According to McKinsey, reasons include lack of employee engagement and accountability. Yet, 96% of organisations are undergoing business transformation, where only 47% expect to realise value from these efforts (KPMG).

Low engagement levels in business transformations can be contributed to organisations’ lack of ability to talk to the ‘heart’ of the employees (BCG). If successful organisational transformations focus on ‘head’, ‘hands’ and ‘hearts’, then high-quality internal communications content delivered through immersive XR technologies is the path forward.

“It is still new territory for businesses to treat VR and AR as communication channel in concert with mobile, web and social”, says Michael Neidhöfer, CEO of ZREALITY, “but XR adoption amongst users increases fast and soon it will be as normal for anyone to use XR headsets as using a Smartphone. By combining our technology with the communication expertise of Open, we make it easy for any large brand to immerse employees in experiences which really make a difference.”

Through the strategic partnership, Open and ZREALITY help internal communications drive organisational transformation by making strategies meaningful and actionable to everyone, by accelerating learning and behavioural change, and by powering-up corporate cultures with storytelling.

The partnership of the two top-of-class service providers and consultants brings new channels to the reach of everyone with internal communication needs by providing and combined package of high-quality content and a management system in one.

For more information about Open, visit: and

for more information about ZREALITY, visit

Press contact:

Anna Porko

Brand Innovation Manager; Open

+45 22101869