BASF – Innovation Management – AR

Feb 1, 2020

Customer:

Developer:

ZREALITY

Name:

BASF Innovation Tours

Description:

BASF Innovation team is using the Sphere CMS to create AR Innovation Roadshows. They can make photos of any location in a room, which acts as tracker to displays content such as Text, Audio, Video, Photos, Slides or even 3D Objects. Every BASF employee can then activate “virtual screens” by pointing his Smartphone at the location. With this a picture can come alive as a video or a product can come alive in 3D. The innovation team can setup and manage all content and tours conveniently in the Sphere CMS and deliver it to Android and iOS as native apps.

Channel:

AR

Screenshots:

Video:

Download/URL:

https://www.basf.com

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