Sersa Innovation Day in virtual format with ZREALITY

Rhomberg Sersa Rail Group is a full-service provider of railroad technology, offering an almost seamless range of services in the fields of railroad construction, equipment and service. The portfolio ranges from track construction, track renewal, track maintenance and refurbishment of railroad tunnels to traction power supply, communication technology, consulting, planning, design and logistics services to the operation and maintenance of track-laying machines of its own fleet and those of our customers. The company scores with innovative products such as ballastless track systems or SLS Sersa Bolt Hole Rehabilitation®. The focus is on customer-oriented and customized solutions for mass transit and mainline railroads, freight lines or private infrastructures, which are carried out as a total or general contractor.

On Feb. 26, 2021, Innovation Day opened in a virtual 3D event space based on the ZREALITY Sphere platform.

In one day, 800 employees were informed about products and services of the Sersa Rail Group. In various presentations and in 8 theme rooms, employees were able to inform themselves about the areas of Maintenance & Diagnostics, Planning & BIM Modeling, Reality Capture, Project Execution & Digital Twin, Construction Planning & Work Preparation, Machines & Equipment, Safety, Simulation & Training as well as Strategy & Processes and exchange information directly via video conferences and chats.

Experts were available for personal discussions in the theme rooms. The individual areas offered information on products & services. Extensive use was also made of the opportunity to experience products and projects in 3D and thus bring them closer to all employees. 3D scans of rail projects were integrated into the experience. In addition to keynote presentations in the auditorium, some special features were offered. For example, there was an interactive “3D Guestbook” where users could leave their comments on the event and, as a special highlight, a “3D Elevator Pitch” where employees could write down their ideas and share them with colleagues at the event.

“The project was just the beginning for Sersa,” says Jan Knieriemen, COO at ZREALITY. “The Sersa team was able to get the event itself with all the content on the road quickly through our CMS and many more events are already being planned.”

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