Travel costs are an important issue, especially in times of tight budgets and high prices. At physical events, participants not only have to organise and pay for travel by plane, car or public transport. They also lose valuable work and leisure time. This changes with the virtualization of events: Bills for flights, hotels and taxi rides are no longer incurred. This cost saving alone usually leads to a positive return on investment. This is even greater when the costs for congress halls, exhibition space or catering are also taken into account, which are saved at a virtual event.

While participation in a physical event has to decide whether to attend or not, virtual events can be much more selective. Only those parts of the event that are really interesting are visited – no matter how far apart they are in time or space. You just want to see a particular presentation, then visit a particular booth and briefly discuss something with the booth staff? At an online event you can do this and don’t even have to leave your desk.