SWR innovation project launches / Virtual world accessible from Wednesday, August 18, 2021 / Eight SWR experience spaces for different target groups / virtual.swr.de / Developed with ZREALITY technology

Transparent, accessible, three-dimensional – this is how SWR will present itself from August 18, 2021. With “SWR Virtuell,” users can immerse themselves in the world of SWR, get to know its services and working methods, and experience its spirit. In addition to a comprehensive basic set of audiovisual content, “SWR Virtuell” also offers the opportunity to participate in exclusive events – from press conferences to live concerts. The innovation project was implemented together with the ZReality agency. SWR is the first broadcaster to offer virtual access to its content. SWR Virtuell” can be accessed on all devices at virtuell.swr.de.

“We are immensely pleased to be part of this forward-looking project. A complete virtual interactive tour for a radio and TV station group does not currently exist on the market,” says Michael Neidhöfer, CEO of ZREALITY. “Anyone can now take a tour of SWR from home and playfully experience how a station works and content is produced. And that’s not all: you can also attend events and concerts live, like a recent concert with Max Mutzke that took place in a virtual world – or solve a crime scene case virtually as a detective in the famous Tatort series.”

Read the SWR press release here.

Here you get an overview of all virtual functions and the available worlds: https://www.swr.de/unternehmen/virtuell/index.html