The rise of virtual influencers: a new era in digital marketing

In the ever-evolving world of digital marketing, virtual influencers have become a groundbreaking force. The virtual influencers are digital creations created using advanced computer graphics software. They have unique personalities and behave like real influencers on social media platforms.

In the United States, a study found that 58% of respondents follow a virtual influencer, highlighting their growing influence.

More efficient than real influencers?

Christopher Travers of claims that virtual influencers can mimic the actions of human influencers, but with a higher level of control and engagement that is almost three times that of real influencers.

The appeal and future of virtual influencers

Virtual influencers represent a new approach in influencer marketing that enables brands to stand out from the crowd. The rapid creation of digital content and the connection that the audience forms with these characters underline the potential of virtual influencers for storytelling and brand presence.

Examples of top influencers in 2023

Lu do Magalu: Lu do Magalu, a creation of Luiza magazine, has the most followers worldwide with more than 6 million and has millions of followers on various platforms, although its influence is mainly in Brazil.

Lil Miquela: This virtual robot model, a product of Brud, a Los Angeles-based startup, works with leading fashion brands and has a large following on Instagram and TikTok and has more than 3 million followers.

Barbie: The iconic doll has taken to social media and has a huge following, especially on YouTube, where she keeps vlogs.

Guggimon: Guggimon belongs to Superplastic, is a “fashion horror artist” and has worked with well-known names such as Steve Aooki.

Any Malu: A Brazilian virtual influencer with a significant online presence and her own TV show on Cartoon Network.

Anna Cattish: This Russian animator and illustrator is known for her unique style and has a large Instagram following.

Thalasya: Thalasya is an Indonesian virtual influencer who loves traveling and has collaborated with various brands.

Janky: Another creation from Superplastic, Janky is a cartoon stuntman with over a million Instagram followers.

Noonoouri: Noonoouri was developed by Joerg Zuber from Opium Effect and is a fashion influencer who campaigns for vegan products.

bee_nfluencer: A virtual bee influencer created to support bee conservation efforts and has a sizable Instagram following.

imma (@imma.gram): Japan’s first virtual model, known for her striking pink bob and collaborations with various brands.

Bermuda: A virtual influencer from Los Angeles who focuses on motivating young entrepreneurs in the field of robotics.


The emergence of virtual influencers represents a significant change in the digital marketing and influencer landscape. These digital personalities offer unique benefits in terms of engagement and control, making them a valuable asset for brands looking to innovate their marketing strategies. As technology advances, the influence and capabilities of these virtual personalities will continue to grow and reshape the way we perceive and interact with digital content and influencer marketing.