The ultimate guide to creating a 3D showroom for your corporate website with ZREALITY Grids.

While 3D showrooms might have sounded like science fiction in the past, they are now within reach with the right tools and a clear strategy. The digital world has undergone an impressive transformation in recent years, and the advance of 3D technologies has changed the way businesses interact with their customers. This guide will not only help you see the value of a 3D showroom, but also walk you through the process of creating one using ZREALITY Grids.

1. why a 3D showroom?

Before you start creating, it’s important to understand why a 3D showroom could benefit your business. He can:

  • Present your products in an innovative way and provide access to hundreds of “Digital Twins” or product variants digitally.
  • Increase visitor interaction and engagement. A showroom is perfect for generating leads, product explanations or customer service.
  • Provide an immersive experience that brings customers closer to the brand and opens up new channels of communication with your customers.

2. technology selection: Why ZREALITY Grids?

ZREALITY Grids represents an impressive platform developed, among other things, for the creation of 3D showrooms. With intuitive tools, pre-built templates and a high level of customizability, companies can create a 3D showroom that perfectly reflects their brand identity.

3. from 3D model to interactive showroom

Every 3D showroom starts with a 3D model. Below are the steps to convert a model to ZREALITY Grids by the time of presentation:

  • 3D Assets: Simply send us your 3D or CAD data and ZREALITY will convert your models into 3D marketing assets optimized for Inernet use.
  • Upload: Using the Grids user interface, you can easily upload your model and integrate it into the showroom.
  • 3D Environment: Choose from dozens of high quality 3D Spaces that we have prepared.
  • Add interactivity: Add interactive elements. These can be hotspots-or annotations-that display more information, or animations that are triggered when the user interacts with the model.

4. select products for the showroom

Not all products are equally well suited for a 3D showroom. Ideal are products that benefit from a 360-degree view, such as jewelry, fashion items, electronics- Also large and hard-to-move products such as machinery, equipment or real estate are perfect.

3D Showrooms Products

5. 3D showroom design

Once your 3D model is integrated, you need to think about the overall design of the showroom. Which color palette best represents your brand? What music or background sounds do you want to add? All these elements influence how the visitor feels in your showroom.

6. 3D Avatar AI Assistants Integration

A 3D avatar, controlled by artificial intelligence, can serve as a virtual guide in your showroom, answering questions and providing additional information. This element not only increases engagement, but also provides an additional layer of personalization.

7. integration into your website and CRM software

The 3D Avatar AI Assistant can take contact information and send leads directly to your CRM system. But you can also integrate simple lead forms into the showroom with iFrames. Thus, a 3D showroom integrates perfectly into your online sales process.

8. testing and optimization

Before your 3D showroom goes live, test it thoroughly. Ensure that all interactive elements work as expected and that the showroom displays correctly on different devices and browsers.

9. advertising and updating

Once your showroom is live, you need to promote it. Leverage all your marketing channels, from social media to email marketing to paid advertising. Also, remember to update your showroom regularly to showcase the latest products or information.


A 3D showroom can be a powerful tool in your digital marketing. With the right technology and a clear plan, it can improve your online business, generate more leads, and open up new ways to communicate with your customers.