FOR THE FIRST TIME, CUSTOMERS EXPERIENCE A COMPLETELY NEW SHOPPING EXPERIENCE BY USE OF VIRTUAL REALITY
The large e-commerce platform Alibaba is now a pioneer in VR technology. It will introduce a new payment system (VR Pay), which works by means of face recognition.
HOWEVER, THIS IS ONLY ONE POSSIBILITY OF VIRTUAL REALITY SHOPPING.
Customers can, for example, walk through a shopping mall and visit individual shops and virtually look at products. Just nod if you want to buy and the article will be forwarded to the shipping process. The identity is guaranteed by protected login data and voice recognition.
DUE TO THE TECHNOLOGICAL DEVELOPMENT AND PRICING POSSIBILITIES, EVERMORE FASHION COMPANIES ARE USING THE NEW IMMERSIVE TECHNOLOGY.
Fashion labels such as Ralph Lauren and Topshop use VR for special virtual catwalk events, where customers can experience the fashion show live in 3D. Additionally many other designers and fashion companies rely on VR technology to offer their customers a special shopping experience.
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